Life stages of the museum visitor : building engagement over a lifetime /
by Susie Wilkening and James Chung.
- xvi, 163 p. : ill. ; 26 cm.
"The American Association of Museums." Includes index.
Generational dynamics at play -- The research -- The changing face of America -- Museum advocates, part I: who are they? -- Museum advocates, part II: where do they come from? -- The challenge of moms -- "We've outgrown museums: middle-school students -- Generation Y -- Older women, the dream visitors -- Older men: amazing grace -- Six trends.
Museum attendance--Evaluation Museum techniques--Evaluation Museums--Management Museum visitors--Evaluation Museum attendance--Evaluation--United States Museum visitors--United States