Moss, Gloria,

Gender, design and marketing : how gender drives our perception of design and marketing / Gloria Moss. - xx, 245 pages : illustrations ; 25 cm

Includes bibliographical references (pages 209-235) and index.

0566087863 9780566087868

2008009812


Consumer behavior.
Marketing--Sex differences
Commercial art--Sex differences

HF5415.32 / .M675 2009

658.8342