TY  - BOOK
AU  - Shaw,Mark
TI  - Copywriting: successful writing for design, advertising and marketing 
SN  - 1856695689
AV  - HF5825 .S47 2009
U1  - 659.132 22
PY  - 2009///
CY  - London
PB  - Laurence King
KW  - Advertising copy
N1  - Includes bibliographical references (page 211) and index
ER  -