TY  - BOOK
AU  - Hackley,Christopher E.
TI  - Marketing: a critical introduction 
SN  - 1412911486
AV  - HF5415 .H17145 2009
U1  - 658.8 22
PY  - 2009///
CY  - Los Angeles, London
PB  - SAGE
KW  - Marketing
KW  - Case studies
KW  - Problems, exercises, etc
N1  - Includes bibliographical references (pages 166-180) and index; Marketing Studies -- The Critical Standpoint -- Origins and Institutions of Marketing Studies -- Marketing Studies and Managerial Ideology -- The Marketing Mix and the Challenge of Cultural Branding -- The Strategy Discourse and Marketing Studies -- Research, Theory and Resistance in Marketing Studies -- The 'Real World' of Marketing as Literary Construction -- Consumer Rationality, Critical Theory and Ethics -- Three Issues for a Critical Marketing Study
ER  -