Marketing : a critical introduction /
Chris Hackley.
- 186 pages ; 25 cm
Includes bibliographical references (pages 166-180) and index.
Marketing Studies -- The Critical Standpoint -- Origins and Institutions of Marketing Studies -- Marketing Studies and Managerial Ideology -- The Marketing Mix and the Challenge of Cultural Branding -- The Strategy Discourse and Marketing Studies -- Research, Theory and Resistance in Marketing Studies -- The 'Real World' of Marketing as Literary Construction -- Consumer Rationality, Critical Theory and Ethics -- Three Issues for a Critical Marketing Study.
1412911486 9781412911481 1412911494 9781412911498
Marketing. Marketing--Case studies Marketing--Problems, exercises, etc. Marketing--Case studies--Problems, exercises, etc.