Deception in the marketplace : the psychology of deceptive persuasion and consumer self-protection /
David M. Boush, Marian Friestad, Peter Wright.
- xv, 241 pages ; 23 cm
Includes bibliographical references (pages 209-226) and index.
Deception in the marketplace -- Theoretical perspectives on deceptive persuasion -- Marketplace deception tactics I -- Marketplace deception tactics II -- How deception-minded marketers think -- How people cope with deceptiveness : prior research -- Marketplace deception protection skills -- Developing deception protection skills in adolescence and adulthood -- Teaching marketplace deception protection skills : prior research -- Societal perspectives : regulatory frontiers, societal trust, and deception-protection education.
080586086X 9780805860863 0805860878 9780805860870
2008043548
Deceptive advertising--United States Marketing--United States Consumer protection--United States