TY - BOOK TI - Superbrands: an insight into many of New Zealand's most trusted brands SN - 9780473131296 (hbk.) U1 - 658.8270993 22 PY - 2007/// CY - Auckland, N.Z. PB - Hawkhurst Media Services KW - Brand name products KW - New Zealand KW - History KW - Advertising KW - Consumer goods N1 - American Express -- AMI -- Anchor -- ANZ Bonus Bonds -- Bendon -- Breville -- Cadbury -- Charlies -- Crabtree & Evelyn -- Darrell Lea -- DHL -- Domino's -- Elizabeth Arden -- Eyepro -- Ford -- Glad -- Mainland -- Mambo -- Methven -- Mike Pero Mortgages -- Mitre 10 -- New Zealand Geographic -- Phoenix -- Placemakers -- Qantas -- Reflex -- Resene -- Shell -- Singapore Airlines -- Sunbeam -- Valvoline -- Vegemite -- Woolworths ER -