Advertising and society : controversies and consequences /
edited by Carol J. Pardun.
- xii, 209 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Introduction. People Don't Hate Advertising: They Hate Bad Advertising / The Economic Impact of Advertising: What's the Controversy? -- Argument. Advertising Makes Products More Expensive / Counterargument. Advertising Lowers Prices for Consumers / Advertising to Children: Gimme, Gimme, Gimme!!! Do Children Need More Protection from Advertising? -- Argument. Yes! Children Need Protection from the Bombardments of Sponge Bob Square Pants, Ronald McDonald, and all the Big Purple Dinosaurs / Counterargument. No! Children Are Smarter Than We Think. We Coddle Them Enough Already! / Political Advertising: Necessary, Necessary Evil, or Evil Necessarily? -- Argument. Political Advertising Serves an Important Role for American Voters / Counterargument. Political Advertising Has No Place in the U.S. Democratic System / Tobacco Advertising: When People Do Dumb Things -- Argument. Tobacco advertising: The Strong First Amendment Right to Promote Lawful Products / Counterargument. The fumes of truth / Alcohol Advertising: A Match Made in Heaven or a Pact with the Devil? -- Argument. Alcohol Is So Problematic that Advertising or Promoting It in Any Way Should Be Banned from All Televised Events / Counterargument. Eliminating Alcohol Advertising on Television because Underage People Drink Is as Misguided as Restricting Automobile Advertising because People Drive Too Fast / Advertising and Product Placement: And Now, the Star of the Show! -- Argument. Product Placement Makes a Lot of Sense in Today's Media Environment / Counterargument. More than Entertainment: Product Placement in American Media Channels / Sex and Advertising: I'm Too Sexy for this Ad. or Am I? -- Argument. Sex in Advertising: No Crime Here! / Counterargument. Using Sex in Advertising Is Never a Good Idea / Stereotypes in Advertising: A Code to Help Us Understand a Concept Quickly? Or a Short-Changing Way to Look at the World? -- Argument. Stereotypes Are the Best Way to give Consumers a Quick Understanding of the Creative Impact of the Message / Counterargument. What's the Harm in Advertising Stereotypes? / Direct-to-Consumer Pharmaceutical Advertising: A Prescription for Everything? -- Argument. Doctor Knows Best: Why DTC Advertising of Prescription Medications Is Bad for Patients / Counterargument. Feel Empowered! Enhanced Health Knowledge! / Puffery and Advertising: Puff the Magic Ad Man -- Advertising and Social Responsibility: Being Good is Always a Good Idea - Right? -- Argument. Companies Are Wise -- and Ethical -- to Use “Social Responsibility” as a Creative Strategy / Counterargument. The Adoption of Social Responsibility through Cause-Related Marketing as a Business Strategy Is Unethical / Carol J. Pardun -- Edd Applegate -- C. Ann Hollifield -- Keisha L. Hoerrner -- J. Walker Smith -- Anne Johnston -- Jennifer D. Greer -- R. Michael Hoefges -- Jef I. Richards -- Lara Zwarun -- Jason Chambers -- Charles Lubbers -- Kathy Brittain McKee -- Tom Reichert -- Kathy Roberts Forde -- Marie Hardin -- Jane Marcellus -- Beth E. Barnes -- Debbie Treise and Paula Rausch -- Debra Merskin -- Peggy Kreshel. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
Organised in a point/counterpoint format, this up to date text examines the impact of advertising on society. It is designed to spark discussion and help students understand the complexities of the issues being presented.
1405144092 9781405144094 1405144106 9781405144100
2008040261
Advertising--Social aspects--United States Advertising, Political--United States Advertising--United States