TY  - BOOK
AU  - Horan,Jim
TI  - The one page business plan: the fastest, easiest way to write a business plan 
SN  - 1906465312
U1  - 658.4012 22
PY  - 2008///
CY  - Mankato, Minn.
PB  - Capstone
KW  - Business planning
N1  - Accompanied by: 1 computer disc (e 1 CD-ROM); Author's Note --; How to Use This Book --; How to Use the CD --; 1; Introduction --; The One Page Business Plan(r) --; Uses of the One Page Business Plan(r) --; The Power and Magic of Writing --; Modelling the New Idea --; Why the One Page Business Plan(r) Works --; Building a Business Is a Journey --; 2; The Vision Statement --; Brainstorm Exercise: Creating the Company You Want --; Interview Exercise --; Focus Exercise: Crafting Your Vision Statement --; Examples of Vision Statements that Work --; Feedback Exercise --; Summarise --; 3; The Mission Statement --; Brainstorm Exercise: What's in it for the customer and you? --; Interview Exercise --; Focus Exercise: Crafting Your Mission Statement --; Examples of Mission Statements --; Feedback Exercise --; Summarise --; The One Page Business Plan(r) --; 4; The Objectives --; Brainstorm Exercise: What accomplishments would you like to celebrate? --; Brainstorm Exercise: Where does success come from? What will it look like? --; Focus Exercise: What targets will you aim for? --; Focus Exercise: What does this business need to accomplish? --; Focus Exercise: Crafting Meaningful Objectives --; Examples of Objectives --; Summarise --; 5; The Strategies --; Brainstorm Exercise: Key Elements to Building Your Business --; Decide Which Strategies are Appropriate for Your Business --; Research Exercise: Opportunities and Threats --; Focus Exercise: Who are your customers? How will you promote and sell to them? --; Brainstorm Exercise: What's working in your company? --; Focus Exercise: Critical Issues Examination --; Focus Exercise: How do we get from here to there? --; Focus Exercise: Crafting Meaningful Strategies --; Examples of Strategies --; Summarise --; 6; The Plans --; Brainstorm Exercise: Business-Building Projects --; Focus Exercise: Integrating Objectives, Strategies, and Plans --; Focus Exercise: Crafting Meaningful Plans --; Examples of Plans --; Summarise --; 7; You Did It! --; Polishing Checklist --; Putting the Plan into Action --; One Page Business Plan(r) Samples
ER  -