TY - BOOK AU - Gambles,Ian TI - Making the business case: proposals that succeed for projects that work SN - 0566087456 AV - HD30.28 .G352 2009 U1 - 658.404 22 PY - 2009///] CY - Farnham, England, Burlington, VT PB - Ashgate KW - Business planning KW - Project management KW - Proposal writing in business N1 - Includes bibliographical references; Introduction -- Task definition -- From strategy to options -- Benefits -- Costs -- Achievability -- Winning the argument -- Completing a successful business case ER -