TY - BOOK AU - Angwin,Julia TI - Stealing MySpace: the battle to control the most popular website in America SN - 1400066948 AV - HD9696.8.U64 M973 2009 U1 - 338.7610067 22 PY - 2009///] CY - New York PB - Random House KW - MySpace (Firm) KW - News Corporation KW - Internet industry KW - United States KW - Online social networks KW - History N1 - Includes bibliographical references (pages 271-356) and index; Stealing MySpace -- Circle of friends -- Rising from the ashes -- The trailer park of the internet -- Struggling to survive -- The Fakester revolution -- Building MySpace -- The boardroom coup -- The fix-it-later philosophy -- Operation show time -- Are we missing the next Google? -- Tsunami -- Independence -- The king of spyware -- Schmuck insurance -- The game is on -- Project ivory -- Holding a tiger by the tail -- A fine line between risqué and dirty -- "A place for friends" -- Pebble Beach -- War against Web 2.0 -- Number one in every market -- Beyond the banner ad -- The FaceBook revolution -- MySpace 2.0 -- Digital identity N2 - Pulitzer Prize-winning journalist Julia Angwin chronicles the rise of MySpace and sheds light on the dizzying backroom deals that allowed Rupert Murdoch to snatch this Internet powerhouse from Viacom's grasp ER -