TY  - BOOK
AU  - Cheer,Ursula
ED  - University of Canterbury.
TI  - The real deal!: essays in law and advertising 
SN  - 0959800166
U1  - 343.93099 23
PY  - 2008///
CY  - Christchurch, N.Z.
PB  - Centre for Commercial & Corporate Law
KW  - New Zealand
KW  - Fair Trading Act 1986
KW  - Advertising laws
N1  - Includes bibliographical references; Copyright protection of advertising and the public interest; Anna Kingsbury --; Character merchandising in New Zealand; Nicholas Wood --; Celebrity advertising : three legal problens; Jeremy Finn --; No free lunches : "free" in in the Fair Trading Act 1986; Tom Weston --; Misleading advertising : the liability of real estate agents under the Fair Trading Act 1986; Cynthia Hawes --; From Goldstein to the Burger King babes : people issues in advertising; Selene Mize
ER  -