The real deal! :  essays in law and advertising / 
edited by Ursula Cheer. 
 - xiv, 159 pages ;  23 cm 
<br/><br/>Includes bibliographical references. 
<br/><br/> Copyright protection of advertising and the public interest /  Character merchandising in New Zealand /  Celebrity advertising : three legal problens /  No free lunches : "free" in in the Fair Trading Act 1986 /  Misleading advertising : the liability of real estate agents under the Fair Trading Act 1986 /  From Goldstein to the Burger King babes : people issues in advertising /  Anna Kingsbury --  Nicholas Wood --  Jeremy Finn --  Tom Weston --  Cynthia Hawes --  Selene Mize. 
<br/><br/><label>ISBN: </label>0959800166 9780959800166 
<br/><br/><label>Subjects--Corporate Names: </label><br/>New Zealand. Fair Trading Act 1986. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising laws--New Zealand
<br/><br/><label>Dewey Class. No.: </label>343.93099