Qualitative research in business & management /
Qualitative research in business and management
Michael D. Myers.
- xi, 284 pages : illustrations ; 25 cm
Includes bibliographical references (pages 262-274) and index.
How to use this book -- Overview of qualitative research -- Research design -- Philosophical perspectives -- Ethics -- Action research -- Case study research -- Ethnographic research -- Grounded theory -- Interviews -- Participant observation and fieldwork -- Using documents -- Analysing qualitative data: an overview -- Hermeneutics -- Semiotics -- Narrative analysis -- Writing up -- Getting published -- Qualitative research in perspective. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19.