TY  - BOOK
AU  - Janssens,Wim
TI  - Marketing research with SPSS
SN  - 0273703838
AV  - HF5415.2 .M35842 2008
U1  - 658.830285555 22
PY  - 2008///
CY  - Harlow, England, New York
PB  - Prentice Hall/Financial Times
KW  - SPSS for Windows
KW  - Marketing research
N1  - Includes bibliographical references and index; 1; Working with SPSS --; 2; Descriptive statistics --; 3; Univariate tests --; 4; Analysis of variance --; 5; Linear regression analysis --; 6; Logistic regression analysis --; 7; Exploratory factor analysis --; 8; Confirmatory factor analysis and path analysis using SEM --; 9; Cluster analysis --; 10; Multidimensional scaling techniques --; 11; Conjoint analysis
ER  -