Janssens, Wim, <br/><br/>
Marketing research with SPSS / 
Wim Janssens [and others]. 
 - x, 441 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Working with SPSS --  Descriptive statistics --  Univariate tests --  Analysis of variance --  Linear regression analysis --  Logistic regression analysis --  Exploratory factor analysis --  Confirmatory factor analysis and path analysis using SEM --  Cluster analysis --  Multidimensional scaling techniques --  Conjoint analysis.  1.  2.  3.  4.  5.  6.  7.  8.  9.  10.  11. 
<br/><br/><label>ISBN: </label>0273703838 9780273703839 
<br/><br/><label>LCCN: </label>2007045264 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>SPSS for Windows
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M35842 2008 
<br/><br/><label>Dewey Class. No.: </label>658.830285555