TY  - BOOK
AU  - Storey,Richard
ED  - World Advertising Research Centre.
ED  - Institute of Practitioners in Advertising.
TI  - Advertising works 16: proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m 
SN  - 9781841162058 (hbk.)
U1  - 659.111 22
PY  - 2008///
CY  - Henley-on-Thames
PB  - World Advertising Research Center
KW  - Advertising campaigns
KW  - Awards
KW  - Great Britain
KW  - Case studies
N1  - Published in association with the IPA; Includes bibliographical references and index
ER  -