Advertising works 16 :  proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m / 
edited and introduced by Richard Storey. 
 - xxix, 334 p. ;  25 cm +  1 DVD. 
<br/><br/> Published in association with the IPA. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781841162058 (hbk.) 1841162051 (hbk.) 
<br/><br/><label>Nat. Bib. No.: </label>GBA852954  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>014576449  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns--Awards--Great Britain--Case studies
<br/><br/><label>Dewey Class. No.: </label>659.111