Nonprofit marketing /
edited by Liz Parsons, Pauline Maclaran and Mark Tadajewski.
- 3 v. ; 25 cm.
- SAGE library of marketing .
- SAGE library of marketing. .
The Evolution of Nonprofit Marketing -- The Broadening of the Marketing Domain -- Broadening the Concept of Marketing: Too Far / Marketing in Nonprofit Organizations / The Marketing of Non-profit Making Organizations: A Preliminary Report / The Social Disorder of the Broadened Concept of Marketing / Toward a Broader Concept of Marketing's Role in Social Order / The Nonprofit Mission and its Financing: Growing Links Between Nonprofits and the Rest of the Economy / Rethinking Core Concepts -- Marketing as Exchange / Exchange: A Conceptualization / Intersector Transfer of Marketing Knowledge / Nonprofit Marketing: The Key to Marketing's 'Mid-Life Crisis? / The Relationship Between Resource Dependence and Market Orientation: The Specific Case of Non-profit Organizations / Developments in Practice -- Marketing Mix Decision Rules for Nonprofit Organizations / Marketing Planning in the Public and Non-profit Sectors / Do Not-For-Profits Value Their Customers and Their Needs? / Operationalising the Marketing Concept in the Nonprofit Sector / Relationship Marketing in the Not-For-Profit Sector: An Extension and Application of the Commitment-Trust Theory / Market Orientations in the Nonprofit and Voluntary Sector: A Meta-analysis of their Relationships with Organizational Performance / Nonprofit Marketing: -- Sectoral Applications / Social Marketing -- Social Marketing: What Makes it Different? / Identification and Classification of Problems Associated With Evaluating Social Marketing Efforts / Social Marketing: Its Definition and Domain / What is and What is Not Social Marketing: The Challenge of Reviewing the Evidence / Public Sector Marketing -- Public Services / Serving Public Needs Through Nonprofit Organizations: Alternatives to Government Intervention / Public Policy Marketing: Marketing Exchange in the Public Sector / Marketing in the Public Sector: Towards a Typology of Public Services / Restoring Public Legitimacy to the Nonprofit Sector: A Survey Experiment Using Descriptions of Nonprofit Ownership / Arts Marketing(M. Schlesinger, S. Mitchell and B.H. Gray) -- Crisis in the Arts: The Marketing Response / Applying the Marketing Concept to Cultural Organisations: An Empirical Study of the Relationship between Market Orientation and Performance / Entrepreneurship and Leadership in Marketing the Arts / Political Marketing -- The Marketing of Political Candidates / Marketing the Political Product / Political Marketing: Structure and Process / Political Marketing / Theory and Concept Development in Political Marketing / Charity Marketing(S.C. Henneberg and O'N. Shaughnessy) -- Charitable Organizations: Implications for Fund-raising Performance / Brand Orientation in the Charity Sector: A Framework for Discussion and Research / Charity Retail: Past, Present and Future / Key Debates and Contemporary Issues in Nonprofit Marketing -- International Dimensions -- A Macromarketing Perspective on Social Marketing: The Case of Family Planning in India / Social Marketing: An Approach to Third-World Development / Global Civil Society: Dimensions of the Nonprofit Sector / Marketing and Non-profit Organizations in the Czech Republic / Developing Corporate(Nonprofit Relations - M. Bulla and Starr-D. Glass) -- The Historical Development of Business Philanthropy: Social Responsibility in the New Corporate Economy / Rationale and Challenges of Cross-Sector Contracting(M. Marinetto) -- Can the Overcommericalization of Cause-Related Marketing Harm Society / Corporate Social Responsibility and Cause Related Marketing: An Overview / The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits / Nonprofit Marketing in the Network Economy -- Information and Communications Technologies: Reshaping Voluntary Organizations? / Strategic Internet and E-commerce Applications for Local Nonprofit Organizations / Reaching Beyond the Family: New Nongovernmental Organization Alliances for Global Poverty Alleviation and Emergency Response / The Changing Role of Nonprofits in the Network Economy / The Impact of NGO Network Conflict on the Corporate Social Responsibility Strategies of Multinational Corporations / Effecting Behavioural Change: Ethics and Debates -- Social Marketing: Its Ethical Dimensions / The Nonprofit Sector: Radical Potential? / Cause-Related Marketing: Ethics and the Ecstatic / Ethical Challenges of Social Marketing / The Critical Contribution of Social Marketing: Theory and Application / P. Kotler and S.J. Levy -- D.J. Luck -- B.P. Shapiro -- Ford, D -- G.R. Laczinak and D.A. Michie -- Kotler, P and S.J. Levy -- P. Kotler -- R.P. Bagozzi -- E.H. Shaw and D.F. Dixon -- A.R. Andreasen -- P. Clarke and P. Mount -- I.M. Macedo and J.C. Pinho -- C. Weinberg -- L. Cousins -- I. Bruce -- A. Sargeant, S. Foreman and Liao, M-N -- MacK. Millan, K. Money and S. Downing -- A. Shoham, A. Ruvio, Vigoda-E. Gadot and N. Schwabsky -- P. Kotler and G. Zaltman -- F.E. Webster -- P.J. Hensel and A.J. Dubinsky -- A.R. Andreasen -- To Charge or Not to Charge - McL. Dermott, M. Stead and G. Hastings -- J.L. Compton -- J. Hochban -- H. Buurma -- A. Laing -- E.G. Thomas and B.D. Cutler -- J. Scheff and P. Kotler -- B. Gainer and P. Padanyi -- F. Colbert -- A. Shama -- D.M. Reid -- Vive La Difference! - P. Butler and N. Collins -- A. Lock and P. Harris -- A. Radley and M. Kennedy -- R. Bennett -- P. Hankinson -- E. Parsons -- R.R. Dholakia -- C.P. Duhaime, McR. Tavish, and C.A. Ross -- L.M. Salamon and S.S. Wojciech -- P.R. Varadarajan and A. Menon -- O'K.M. Regan and S.M. Oster -- M.J. Polonsky and G. Wood -- P. Bronn and A. Vrioni -- D.R. Lichtenstein M.E. Drumwright and B.M. Braig -- E. Burt, and J. Taylor A -- R. Gomes and P.A. Knowles -- M. Lindenberg -- Te'eni, D. and D.R. Young -- D.H. Schepers -- G.R. Laczinak R.F. Lusch and P.E. Murphy -- C. Gunn Alliances and Ethics in Social Marketing - W. Smith and M. Higgins -- A. AndreasenR and M.E. Drumwright -- G. Brenkert. Volume One. Part 1. Part 2. Part 3. Volume Two. Part 4. Part 5. Part 6. Part 7. Part 8. Volume III. Part 9. Part 10. Part nerships. Part 11. Part 12.