TY  - BOOK
AU  - Ruskin-Brown,Ian
TI  - Practical pricing for results
SN  - 1854183745
AV  - HF5416.5 .R87 2008
U1  - 658.816 22
PY  - 2008///]
CY  - London
PB  - Thorogood
KW  - Pricing
N1  - Includes bibliographical references and index; 1; An overview of the pricing process --; 2; The foundations of the pricing decision --; 3; How others price --; 4; Price positioning and strategies --; 5; Value-based pricing --; 6; Pricing tactics - dealing with the day to day pressures on price --; 7; Price wars - anticipating/preventing/fighting them (but only if you have to) --; 8; The art of price negotiation --; App. 1; Answers and discussions for the exercises --; App. 2; The calculations for pricing --; App. 3; Main sources and recommended reading list
N2  - A practical guide for managers and directors in SMEs on how to manage pricing policies, strategies and practices. Applicable anywhere in the world where businesses are meeting increased competitive forces that threaten to depress prices and profitability. Examines pricing and negotiating strategies for both business to business and business to consumer markets. Written for  CEOs, CFOs, product managers and managers of sales and marketing operations who have responsibility for setting and implementing the firm's pricing policy and strategies
ER  -