TY  - BOOK
AU  - Bowdery,Rob
TI  - Copywriting
T2  - Basics advertising
SN  - 9782940373680
AV  - HF5825 .B69 2008
U1  - 659.132 22
PY  - 2008///
CY  - Lausanne, Worthing
PB  - AVA Academia
KW  - Advertising copy
N1  - Includes bibliographical references (page 173); Writing with purpose -- Understanding your product -- Knowing your audience -- MAstering the language -- Sharpening your style -- Rules and restrictions -- Creating effective copy -- Advertising around the world
N2  - Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy
ER  -