Copywriting /
by Rob Bowdery.
- Lausanne ; Worthing : AVA Academia, 2008.
- 175 pages : illustrations ; 23 cm.
- Basics advertising ; 1 .
- Basics advertising ; 1. .
Includes bibliographical references (page 173).
Writing with purpose -- Understanding your product -- Knowing your audience -- MAstering the language -- Sharpening your style -- Rules and restrictions -- Creating effective copy -- Advertising around the world.
Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy.