TY  - BOOK
AU  - Wänke,Michaela
TI  - Social psychology of consumer behavior
T2  - Frontiers of social psychology
SN  - 1841694983
AV  - HF5415.32 .S596 2009
U1  - 658.8342 22
PY  - 2009///
CY  - New York
PB  - Psychology Press
KW  - Consumer behavior
KW  - Psychological aspects
KW  - Consumers
KW  - Psychology
KW  - Social psychology
N1  - Includes bibliographical references and index; Part 1; Introduction: A Tale of Two Disciplines --; What's Social about Consumer Behavior? (M.We) --; R.S. Wyer, Jr --; Social Psychology and Consumer Psychology: An Unexplored Interface(R. Adaval) --; Part 2; The Construal of Consumer Judgments and Decisions --; Psychological Distance and Consumer Behavior: A Construal Level(T. Eyal, N. Liberman, Y. Trope) --; Theory Perspective --; The Rational Unconscious: Conscious Versus Unconscious Thought in Complex Consumer Choice(A. Dijksterhuis, R.B. van Baaren, K.C.A. Bongers, M.W. Bos, M.L. van Leeuwen, A. van der Leij) --; Brands and Successful Brand Extensions: A Social Psychology Perspective on Economic Questions(H. Bless, R. Greifenender) --; Compensatory Reasoning in Choice(A. Chernev, R. Hamilton) --; Part 3; Affective and Cognitive Feelings in Consumer Judgment --; Conditioning as a Source of Liking: There is Nothing Simple About It(J. De Houwer) --; The Lexicon and Grammar of Affect-As-Information in Consumer Decision Making: The GAIM. (M.T. Pham) --; When Thinking is Difficult: Metacognitive Experiences as Information(N. Schwarz, H. Song, J. Xu,) --; Part 4; Social and Media Influences on Judgment and Behavior --; Cross-Cultural Issues in Consumer Behavior(S. Shavitt, A.Y. Lee, C.J. Torelli,) --; Television Viewing and Social Reality: Effects and Underlying Processes(L.J. Shrum) --; Normative Influences on Consumption and Conservation Behaviors(N.J. Goldstein, R.B. Cialdini) --; Taking the Target's Perspective: The Persuasion Knowledge Model(A. Kirmani, M.C. Campbell) --; Part 5; Goals and Self-regulation --; The Persuasive Power of Regulatory Fit(A.Y. Lee, E.T. Higgins) --; The Impulsive Consumer: Predicting Consumer Behavior with Implicit Reaction Time Measures(M. Friese, W. Hofmann, M. We) --; The Dynamics of Self-Regulation: When Goals Commit Versus Liberate(A. Fishbach, Y. Zhang)
N2  - This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation
ER  -