Social psychology of consumer behavior / 
 Social psychology of consumer behaviour 
editor by Michaela Wänke. 
 - ix, 396 pages :  illustrations ;  24 cm. 
 - Frontiers of social psychology .
 - Frontiers of social psychology. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Introduction: A Tale of Two Disciplines --.  What's Social about Consumer Behavior? (M.We) --  R.S. Wyer, Jr --  Social Psychology and Consumer Psychology: An Unexplored Interface(R. Adaval) --  The Construal of Consumer Judgments and Decisions --.  Psychological Distance and Consumer Behavior: A Construal Level(T. Eyal, N. Liberman, Y. Trope) --  Theory Perspective --  The Rational Unconscious: Conscious Versus Unconscious Thought in Complex Consumer Choice(A. Dijksterhuis, R.B. van Baaren, K.C.A. Bongers, M.W. Bos, M.L. van Leeuwen, A. van der Leij) --  Brands and Successful Brand Extensions: A Social Psychology Perspective on Economic Questions(H. Bless, R. Greifenender) --  Compensatory Reasoning in Choice(A. Chernev, R. Hamilton) --  Affective and Cognitive Feelings in Consumer Judgment --.  Conditioning as a Source of Liking: There is Nothing Simple About It(J. De Houwer) --  The Lexicon and Grammar of Affect-As-Information in Consumer Decision Making: The GAIM. (M.T. Pham) --  When Thinking is Difficult: Metacognitive Experiences as Information(N. Schwarz, H. Song, J. Xu,) --  Social and Media Influences on Judgment and Behavior --.  Cross-Cultural Issues in Consumer Behavior(S. Shavitt, A.Y. Lee, C.J. Torelli,) --  Television Viewing and Social Reality: Effects and Underlying Processes(L.J. Shrum) --  Normative Influences on Consumption and Conservation Behaviors(N.J. Goldstein, R.B. Cialdini) --  Taking the Target's Perspective: The Persuasion Knowledge Model(A. Kirmani, M.C. Campbell) --  Goals and Self-regulation --.  The Persuasive Power of Regulatory Fit(A.Y. Lee, E.T. Higgins) --  The Impulsive Consumer: Predicting Consumer Behavior with Implicit Reaction Time Measures(M. Friese, W. Hofmann, M. We) --  The Dynamics of Self-Regulation: When Goals Commit Versus Liberate(A. Fishbach, Y. Zhang).  Part 1.  Part 2.  Part 3.  Part 4.  Part 5. 
<br/><br/> This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation. 
<br/><br/><label>ISBN: </label>1841694983 9781841694986 
<br/><br/><label>LCCN: </label>2008048444 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumer behavior--Psychological aspects<br/>Consumers--Psychology<br/>Social psychology
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .S596 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8342