TY  - BOOK
AU  - Tungate,Mark
TI  - Branded male: marketing to men 
SN  - 0749450118
AV  - HF5415.1255 .T86 2008
U1  - 658.80081 22
PY  - 2008///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Branding (Marketing)
KW  - Male consumers
KW  - Target marketing
N1  - Includes bibliographical references (pages 222-223) and index; Introduction --; Skin --; The grooming conundrum --; The razor's edge --; Shop options --; National characteristics --; Tooled up --; Male beauty parlours --; Branding toolkit --; Cloth --; Fear and clothing --; The repression of menswear --; The importance of being suited --; Return to clubland --; Accessory after the fact --; Branding toolkit --; Diet --; Diet hard --; Homme fatale --; Branding toolkit --; Home --; Single life --; Habitat's dad --; Ikea boys --; Branding toolkit --; Wheels --; Upwardly automobile --; Branding the 'Bimmer' --; Web for hire --; Size isn't everything --; Routes to the consumer --; Branding toolkit --; Travel --; Moving target --; The seduction of sleep --; Attacking Mr JetSet --; Branding toolkit --; Words --; Glossies for guys --; From smooth operators to new lads --; Climbing back upmarket --; Men and newspapers --; Not taking it literally --; Branding toolkit --; Gadgets --; Technophilia --; Technology for all --; The games men play --; Branding toolkit --; Hotels --; Rooms with all the trimmings --; Bad behaviour is good for business --; Branding toolkit --; Pictures --; The power of TV sport --; How men watch sports --; Product placement - branding bond --; Branding toolkit --; Body --; The fitness imperative --; Making the cut --; Branding toolkit --; Alcohol --; The beer punters --; Marketing the hard stuff --; The health debate --; Branding toolkit --; Restaurants --; Restaurants as brands --; Generous tips --; Branding toolkit --; Sex --; Internet connections --; Performance blues --; Don't just do it --; Branding toolkit --; Conclusion
UR  - http://www.loc.gov/catdir/enhancements/fy0835/2007047299-b.html
ER  -