Freitas, Elsa Simões Lucas,
Taboo in advertising /
Elsa Simões Lucas Freitas.
- xix, 214 pages : illustrations ; 25 cm.
- Pragmatics & beyond, new ser., v. 179 0922-842X ; .
- Pragmatics & beyond ; new ser., 179. .
Includes bibliographical references (pages 203-210) and index.
Introduction -- Taboo -- Advertising -- Words & images -- Images, words & humour -- Words, images, sound & narratives -- Summarising: Sanpro ads -- Conclusion. 1. 2. 3. 4. 5. 6.
9027254230 9789027254238
2008018018
Advertising--Social aspects.
Advertising--Moral and ethical aspects
Taboo, Linguistic
HF5831 / .F74 2008
659.1042