TY  - BOOK
AU  - Hall,Rick
AU  - Novak,Jeannie
TI  - Game development essentials
SN  - 1418052671
AV  - QA76.76.C672 H3485 2008
U1  - 794.81 22
PY  - 2008///]
CY  - Clifton Park, NY
PB  - Delmar/Cengage Learning
KW  - Computer games
KW  - Design
KW  - Computer software
KW  - Development
KW  - Internet games
N1  - Accompanied by: 1 computer disc (DVD-ROM); Includes bibliographical references and index; Pt. I; Origins & Planning --; Ch. 1; History: where did online games come from? --; Ch. 2; Constraints: understand the issues before designing --; Ch. 3; Organization: make a plan before you start --; Pt. II; Design & Marketing --; Ch. 4; Content: a structural approach --; Ch. 5; Gameplay: multiplayer expectations --; Ch. 6; Spin: keep community & marketing in mind --; Pt. III; Launch & Beyond --; Ch. 7; Live!: life after launch --; Ch. 8; The Business: understanding the bottom line --; Ch. 9; Endgame: bringing everything together
N2  - "With an innovative, business-model approach, Came Development Essentials: Online Came Development provides the essentials needed to achieve long-term success with massively multiplayer online games (MMOGs). Authors Hall and Novak take a significant and valuable departure from traditional game development books by addressing MMOG development as a complex, multi-faceted, service-oriented business -instead of focusing solely on technical, artistic, or design techniques. The resulting multi-dimensional focus allows readers to design games and organize development processes with the entire business in mind. Coverage includes the key differences between single-player games and MMOGs, and how the various components of the development process (including business model, marketing plan, player community, and technical constraints) influence one another and determine the success of the MMOG."--BOOK JACKET
ER  -