TY  - BOOK
AU  - Lakhani,Dave
TI  - Subliminal persuasion: influence & marketing secrets they don't want you to know 
SN  - 0470243368
AV  - HF5827.9 .L35 2008
U1  - 658.80019 22
PY  - 2008///]
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Subliminal advertising
KW  - Subliminal projection
KW  - Marketing
KW  - Psychological aspects
N1  - Accompanied by: 1 computer disc (CD-ROM); Includes bibliographical references (pages 191-194) and index; Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction
N2  - Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without your knowing it. The power of subliminal persuasion can move markets and control consumers. If you're an entrepreneur, salesperson, advertiser or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. Here, master marketer Lakhani reveals in detail the techniques people used to secretly persuade and influence you. He walks you through the Consumer Seduction Process and teaches you the latest techniques for leveraging the emotions, beliefs, and desires of your audience to move them in any direction you want--effectively, profitably, and even ethically.--From publisher description
UR  - http://www.loc.gov/catdir/enhancements/fy0814/2007041571-b.html
ER  -