Powers of persuasion : the inside story of British advertising : 1951-2000 /
Winston Fletcher.
- 288 pages, 16 unnumbered pages of plates : colour illustrations ; 25 cm
Includes bibliographical references (pages 256-265) and index.
1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future.