Pricken, Mario, Creative advertising : ideas and techniques from the world's best campaigns / Mario Pricken. - New edition, revised and updated edition. - 255 pages : illustrations (chiefly colour) ; 29 cm Previous ed.: 2002. Translated from the German. ISBN: 0500287333 9780500287330 Subjects--Topical Terms: Commercial art.Advertising campaigns. LC Class. No.: HF5823 / .P73613 2008 Dewey Class. No.: 659.1