TY  - BOOK
AU  - Trent,Judith S.
AU  - Friedenberg,Robert V.
TI  - Political campaign communication: principles and practices 
T2  - Communication, media, and politics
SN  - 0742553027
AV  - JF1001 .T73 2008
U1  - 324.73 22
PY  - 2008///]
CY  - Lanham
PB  - Rowman & Littlefield Publishers
KW  - Political campaigns
KW  - Communication in politics
N1  - Includes bibliographical references (pages 423-425) and index; Communication and political campaigns : a prologue -- Communicative functions of political campaigns -- Communicative styles and strategies of political campaigns -- Communicative mass channels of political campaigning -- Communicative types and functions of televised political advertising -- Public speaking in political campaigns -- Recurring forms of political campaign communication -- Debates in political campaigns -- Interpersonal communication in political campaigns -- Advertising in political campaigns -- The Internet and political campaigns
ER  -