Trent, Judith S., <br/><br/>
Political campaign communication :  principles and practices / 
Judith S. Trent and Robert V. Friedenberg. 
 - Sixth edition. 
 - xii, 436 pages ;  23 cm. 
 - Communication, media, and politics .
 - Communication, media, and politics. .
<br/><br/>Includes bibliographical references (pages 423-425) and index. 
<br/><br/>Communication and political campaigns : a prologue -- Communicative functions of political campaigns -- Communicative styles and strategies of political campaigns -- Communicative mass channels of political campaigning -- Communicative types and functions of televised political advertising -- Public speaking in political campaigns -- Recurring forms of political campaign communication -- Debates in political campaigns -- Interpersonal communication in political campaigns -- Advertising in political campaigns -- The Internet and political campaigns. 
<br/><br/><label>ISBN: </label>0742553027 9780742553026 0742553035 9780742553033 
<br/><br/><label>LCCN: </label>2007001032 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Political campaigns<br/>Communication in politics
<br/><br/><label>LC Class. No.: </label>JF1001  / .T73 2008 
<br/><br/><label>Dewey Class. No.: </label>324.73