TY  - BOOK
AU  - Knapp,Duane E.
TI  - The Brandpromise: how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success 
SN  - 0071494413
AV  - HF5415.5 .K62 2008
U1  - 658.827 22
PY  - 2008///]
CY  - New York
PB  - McGraw-Hill
KW  - Brand name products
KW  - Customer relations
KW  - Customer services
N1  - Includes bibliographical references (pages 247-253) and index
ER  -