Knapp, Duane E., <br/><br/>
The Brandpromise :  how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success / 
 Brand promise 
Duane E. Knapp. 
 - xix, 264 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references (pages 247-253) and index. 
<br/><br/><label>ISBN: </label>0071494413 9780071494410 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Customer relations.<br/>Customer services
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .K62 2008 HD69.B7  / K63 2008 
<br/><br/><label>Dewey Class. No.: </label>658.827