TY  - BOOK
AU  - Laermer,Richard
TI  - 2011: trendspotting for the next decade 
SN  - 0071497277
AV  - CB161 .L33 2008
U1  - 303.49090512 22
PY  - 2008///]
CY  - New York
PB  - McGraw-Hill
KW  - Social prediction
KW  - Technological forecasting
KW  - Twenty-first century
KW  - Forecasts
N1  - Includes bibliographical references and index
N2  - "Richard Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 "short-short" chapters and dozens of outrageous sidebars, this book shows you the ways to: read the signs; influence the trends; embrace new and reject stodgy; anticipate change; ask experts the right questions; seek out visionaries and snub fakers; separate the trends from fads; use technology - for everything; and cash in on being ahead of the competition."--Jacket
UR  - http://www.loc.gov/catdir/enhancements/fy0810/2008008333-b.html
ER  -