Laermer, Richard,  1960- <br/><br/>
2011 :  trendspotting for the next decade / 
 Twenty eleven 
Richard Laermer. 
 - xiv, 304 pages :  illustrations ;  22 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> "Richard Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 "short-short" chapters and dozens of outrageous sidebars, this book shows you the ways to: read the signs; influence the trends; embrace new and reject stodgy; anticipate change; ask experts the right questions; seek out visionaries and snub fakers; separate the trends from fads; use technology - for everything; and cash in on being ahead of the competition."--Jacket 
<br/><br/><label>ISBN: </label>0071497277 9780071497275 
<br/><br/><label>LCCN: </label>2008008333 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social prediction<br/>Technological forecasting<br/>Twenty-first century--Forecasts
<br/><br/><label>LC Class. No.: </label>CB161  / .L33 2008 
<br/><br/><label>Dewey Class. No.: </label>303.49090512