Wallace, Margot A.,  1941- <br/><br/>
Museum branding :  how to create and maintain image, loyalty, and support / 
Margot A. Wallace. 
 - x, 193 pages :  illustrations ;  23 cm 
<br/><br/>Includes bibliographical references (pages 181-186) and index. 
<br/><br/> Introduction to branding : the process that turns spectators into loyalists --  Brand new museum --  Exhibitions as branding tools : content as message --  Museum boards : carrying the banner --  The education department : teaching the museum --  Volunteers : your face to the public --  Membership : converting visitors to loyalists --  Fund-raising : raised on loyalty --  Corporate partnerships : shoulder to shoulder with business --  Marketing and graphics : the watchdog department --  Museum store : extension of education --  Branding museum Web sites : new media, old truths --  The golden shopping cart : how museums' online stores add luster to their brand --  Publications --  Audio tours : branding by script --  The lobby : first impression and last impression --  Loyalty eating : how museums reinforce their brand image at the dining table --  Your building : how museums build their brands brick by brick --  University museums : children of strong parents --  Future members : identifying with college students.  1.  2.  3.  4.  5.  6.  7.  8.  9.  10.  11.  12.  13.  14.  15.  16.  17.  18.  19.  20. 
<br/><br/><label>ISBN: </label>0759109923 9780759109926 0759109931 9780759109933 
<br/><br/><label>LCCN: </label>2006011550 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Museums--Management--United States<br/>Museums--Public relations--United States<br/>Business names--United States<br/>Brand name products--United States<br/>Museum attendance--United States
<br/><br/><label>LC Class. No.: </label>AM11  / .W35 2006 
<br/><br/><label>Dewey Class. No.: </label>069.068