TY  - BOOK
AU  - Walker,Rob
TI  - Buying in: the secret dialogue between what we buy and who we are 
SN  - 1400063914
AV  - HF5415.1255 .W35 2008
U1  - 658.8270973 22
PY  - 2008///]
CY  - New York
PB  - Random House
KW  - Branding (Marketing)
KW  - United States
KW  - Brand name products
N1  - Includes bibliographical references (pages 265-274) and index; The desire code -- The pretty good problem -- The straw man in the gray flannel suit -- Rationale thinking -- Ignoring the Joneses -- Murketing [sic] -- Chuck Taylor was a salesman -- Rebellion, unsold -- Click -- Very real -- The murkiest common denominator -- The commercialization of chitchat -- The brand underground -- invisible badges -- Murketing ethics -- What's the matter with Wal-Mart shoppers? -- Beyond the thing itself
ER  -