Lamb, Charles W. <br/><br/>
Essentials of marketing / 
Charles W. Lamb, Joseph F. Hair and Carl McDaniel. 
 - 6th ed. 
 - xxix, 546 p. :  ill.  28 cm. 
<br/><br/> Previous ed.: 2005. 
<br/><br/> Preface --  The World of Marketing --  An Overview of Marketing --  Ethics, Social Responsibility, and the Marketing Environment --  Developing a Global Vision --  Part 1 Closing --  Analyzing Marketing Opportunities --  Consumer Decision Making --  Business Marketing --  Segmenting and Targeting Markets --  Decision Support Systems and Marketing Research --  Part 2 Closing --  Product and Distribution Decisions --  Product and Services Concepts --  Developing and Managing Products --  Marketing Channels and Supply Chain Management --  Retailing --  Part 3 Closing --  Promotion and Pricing Decisions --  Marketing Communications and Personal Selling --  Advertising and Public Relations --  Internet Marketing --  Pricing Concepts --  Part 4 Closing --  Careers Appendix --  Glossary --  Endnotes --  Bibliographies --  Subject/Company Index --  Internet Index.  Part 1.  1.  2.  3.  Part 2.  4.  5.  6.  7.  Part 3.  8.  9.  10.  11.  Part 4.  12.  13.  14.  15. 
<br/><br/><label>ISBN: </label>9780324656206 (pbk.) 0324656203 (pbk.) 0324584423 (pbk. : internat. student ed.) 9780324584424 (pbk. : internat. student ed.) 
<br/><br/><label>Standard No.: </label>XD01863X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8