Keller, Kevin Lane,  1956- <br/><br/>
Best practice cases in branding :  lessons from the world's strongest brands / 
 Lessons from the world's strongest brands 
Kevin Lane Keller. 
 - Third edition. 
 - 382 pages :  illustrations ;  23 cm 
<br/><br/>Includes bibliographical references (page 382). 
<br/><br/>Intel: building a technology brand -- got milk? branding a commodity -- General Electric: branding in business-to-business -- Red Bull: building brand equity in non-traditional ways -- MTV: Building brand resonance -- Nike: building a global brand -- iPod: creating an iconic brand -- DuPont: managing a corporate brand -- Dockers: creating a sub-brand -- Nivea: Managing a multi-category brand -- Yahoo!: managing an online brand -- American Express: managing a financial services brand -- Starbucks: managing a high growth brand -- Snapple: revitalizing a brand -- Accenture: rebranding a global brand. 
<br/><br/><label>ISBN: </label>013188865X 9780131888654 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Management--Case studies<br/>Brand name products--Management--Case studies<br/>Business names--Management--Case studies<br/>Advertising--Case studies<br/>Marketing--Case studies
<br/><br/><label>LC Class. No.: </label>HD69.B7  / K452 2008 
<br/><br/><label>Dewey Class. No.: </label>658.827