TY  - BOOK
AU  - Tomlinson,Roger
AU  - Roberts,Tim
AU  - Allpress,Vicki
AU  - Tomlinson,Roger
ED  - Creative New Zealand.
TI  - Full house: turning data into audiences : a manual for ticketing and marketing professionals 
SN  - 0478185545
U1  - 658.834 22
PY  - 2006///
CY  - Wellington, N.Z.
PB  - Creative New Zealand
KW  - Consumers
KW  - Research
KW  - New Zealand
KW  - Arts audiences
KW  - Relationship marketing
N1  - "Developed with the assistance of Creative New Zealand, Arts Council of New Zealand Toi Aotearoa."; "A revised and updated edition of Boxing Clever written by Roger Tomlinson and originally published by Arts Council England in 1993."; Includes bibliographical references
ER  -