TY - BOOK AU - Brotherton,Bob TI - Researching hospitality and tourism: a student guide SN - 1412903912 U1 - 647.94072 22 PY - 2008/// CY - London PB - SAGE KW - Hospitality industry KW - Research KW - Methodology KW - Tourism N1 - Includes bibliographical references and index; 1; The Nature and Relevance of Research --; 2; Research Philosophies and Schools of Thought --; 3; Developing the Research Proposal and Plan --; 4; Sourcing and Reviewing the Literature --; 5; Developing the Conceptual Framework --; 6; Choosing the Empirical Research Design --; 7; Collecting the Empirical Data --; 8; Sampling --; 9; Analysing Quantitative Data --; 10; Analysing Qualitative Data --; 11; Writing Up the Research Project ER -