Researching hospitality and tourism : a student guide /
Bob Brotherton.
- xi, 240 pages : illustrations ; 24 cm
Includes bibliographical references and index.
The Nature and Relevance of Research -- Research Philosophies and Schools of Thought -- Developing the Research Proposal and Plan -- Sourcing and Reviewing the Literature -- Developing the Conceptual Framework -- Choosing the Empirical Research Design -- Collecting the Empirical Data -- Sampling -- Analysing Quantitative Data -- Analysing Qualitative Data -- Writing Up the Research Project. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.