Batey, Mark, <br/><br/>
Brand meaning / 
Mark Batey. 
 - xix, 257 pages, 2 unnumbered pages of plates :  illustrations (some colour) ;  24 cm 
<br/><br/>Includes bibliographical references (pages 225-232) and index. 
<br/><br/> Introduction --  About Brands --  Human Motivation: How and Why We Seek Meaning --  Perception --  The Meaning of Things --  Brand Meaning: Definition and Directions --  Brand Meaning and Brand Strategy --  The Evolution of Brand Meaning --  Brand Communication.  1.  2.  3.  4.  5.  6.  7.  8. 
<br/><br/><label>ISBN: </label>0805864555 9780805864557 0805864547 9780805864540 
<br/><br/><label>LCCN: </label>2007045418 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Product management
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .B39 2008 
<br/><br/><label>Dewey Class. No.: </label>658.827