TY  - BOOK
AU  - Holtorf,Cornelius
TI  - Archaeology is a brand: the meaning of archaeology in contemporary popular culture 
SN  - 1598741799
AV  - CC175 .H65 2007
U1  - 930.1 22
PY  - 2007///]
CY  - Walnut Creek, CA
PB  - Left Coast Press
KW  - Archaeology
KW  - Social aspects
KW  - Popular culture
KW  - Great Britain
KW  - Germany
KW  - Sweden
KW  - United States
KW  - Mass media
KW  - Public opinion
KW  - Archaeologists
N1  - Includes bibliographical references (pages 155-171) and index; Investigating the meaning of archaeology in popular culture -- Archaeology : a trendy subject -- Approaching the field -- A travel log -- Archaeology in the mass media -- Archaeology on tv -- Germany : Gisela Graichen's adventure archaeology -- Sweden : Göran Burenhult's exotic explorations -- Great Britain : Time Team's digging detectives -- Archaeology in newspapers -- What people are thinking about archaeology -- The single most significant source of information about archaeology is tv -- The most common association people have with "archaeology" is digging up things -- People enjoy "doing" archaeology themselves -- Discussion -- The archaeologist in popular culture : key themes -- The A theme : the archaeologist as adventurer -- The D theme : the archaeologist as detective -- The R theme : the archaeologist making profound revelations -- The C theme : the archaeologist taking care of ancient sites and finds -- The archaeologist's clothes -- Alternative themes
ER  -