Kotler, Philip <br/><br/>
Social marketing :  influencing behaviors for good / 
 Social marketing :  Influencing behaviours for good 
Philip Kotler, Nancy R. Lee. 
 - Third edition. 
 - xii, 444 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references (pages 403-427) and index. 
<br/><br/> Understanding Social Marketing --  Defining Social Marketing --  Steps in the Strategic Marketing Planning Process --  Discovering Keys to Success --  Analyzing the Social Marketing Environment --  Determining Research Needs and Options --  Mapping the Internal and External Environments --  Establishing Target Audiences Objectives and Goals --  Selecting Target Markets --  Setting Objectives and Goals --  Deepening Your Understanding of the Target Market and the Competition --  Developing Social Marketing Strategies --  Creating a Desired Positioning --  Product: Creating a Product Platform --  Determining Monetary & Nonmonetary Incentives & Disincentives --  Place: Making Access Convenient and Pleasant --  Creating Messages, Choosing Messengers & Developing Creative Strategies --  Promotion: Selecting Communication Channels --  Managing Social Marketing Programs --  Developing a Plan for Monitoring and Evaluation --  Establishing Budgets & Finding Funding Partners --  Creating an Implementation Plan and Sustaining Behavior --  Social Marketing Planning Worksheets --  Social Marketing Resources.  Part I.  1.  2.  3.  Part II.  4.  5.  Part III.  6.  7.  8.  Part IV.  9.  10.  11.  12.  13.  14.  Part V.  15.  16.  17.  Appendix A.  Appendix B. 
<br/><br/><label>ISBN: </label>1412956471 9781412956475 
<br/><br/><label>LCCN: </label>2007039239 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.<br/>Behavior modification.
<br/><br/><label>LC Class. No.: </label>HF5414  / .K67 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8