TY  - BOOK
AU  - Blokland,Tessa
TI  - Happening: design for events
SN  - 3764379766
AV  - GT3405 .H366 2007
U1  - 725.820222 22
PY  - 2006///
CY  - Amsterdam, Basel, Boston
PB  - Frame Publishers, Birhäuser - Publishers for Architecture
KW  - Special events
KW  - Case studies
KW  - Marketing
KW  - Public relations
KW  - Industrial design coordination
KW  - Exhibitions
KW  - Display of merchandise
N1  - Compiled by Tessa Blokland; editors, Sarah Schultz and Marlous Willems; introduction by Jeroen Junte; texts by Anneke Bokern . [and others]; Introduction -- Hugo Boss fashion show / villa eugenie -- Bread & butter / s1 Architektur -- Louis Vuitton launch / Louis Vuitton -- Courréges Couture show / Jean Bottineau -- Air celebration / Nike -- Diesel events / Wink -- Adidas by Stella McCartney / adidas, Gainsbury and Whiting -- Moments of skin / Totems communication & architecture -- Next simplicity / Philips Design -- 125 years Bilfinger Berger / DasProjekt -- Linde: 125 years of new ideas / Voss + Fischer -- Bloom / Tronic Studio -- Olympic rendezvous @ Samsung / Schmidhuber + Kaindl -- Dodge Caliber / design hoch drei -- The Mazda Global auto show / Imagination -- Volvo C30 experience / Knock -- Myths: automobili Lamborghini / KMS -- Project Fox / eventlabs -- Launch of Mercedes-Benz S-Class Model / Uniplan -- Football Globe Germany; 2006 FIFA World Cup / 3deluxe -- Joga Bonito / Nike -- Heineken greenspace / Adrian Caddy, Mike Kettles -- Discothéque for Versailles Off / Agence Patrick Jouin -- ArtOlive Young Talent 2005 / Featuring -- Vok Dams Gala Award / Blowupthings -- Museum Riverbank Festivals / Atelier Markgraph -- Cinekid Film Festival / Marcel Schmalgemeijer -- Burn Black Box / Storeage -- Trafalgar 200 / MICE Group
N2  - How can design help to make PR events unique and compelling occasions? Exciting and innovative concepts from the designers provoke and potentiate the mix of artistic end in itself and economic persuasion that underlies PR events like product presentations, pop concerts, car shows, fashion events, festivals, and cultural exhibitions. This book surveys 29 projects by international companies and design firms including Nike Brand Design and 3deluxe and devotes eight pages to each, with photographs, drawings, and texts by prominent authors
ER  -