Happening :  design for events. 

 - 240 pages :  illustrations ;  32 cm 
<br/><br/> Compiled by Tessa Blokland; editors, Sarah Schultz and Marlous Willems; introduction by Jeroen Junte; texts by Anneke Bokern . [and others]. 
<br/><br/>Introduction -- Hugo Boss fashion show / villa eugenie -- Bread & butter / s1 Architektur -- Louis Vuitton launch / Louis Vuitton -- Courréges Couture show / Jean Bottineau -- Air celebration / Nike -- Diesel events / Wink -- Adidas by Stella McCartney / adidas, Gainsbury and Whiting -- Moments of skin / Totems communication & architecture -- Next simplicity / Philips Design -- 125 years Bilfinger Berger / DasProjekt -- Linde: 125 years of new ideas / Voss + Fischer -- Bloom / Tronic Studio -- Olympic rendezvous @ Samsung / Schmidhuber + Kaindl -- Dodge Caliber / design hoch drei -- The Mazda Global auto show / Imagination -- Volvo C30 experience / Knock -- Myths: automobili Lamborghini / KMS -- Project Fox / eventlabs -- Launch of Mercedes-Benz S-Class Model / Uniplan -- Football Globe Germany; 2006 FIFA World Cup / 3deluxe -- Joga Bonito / Nike -- Heineken greenspace / Adrian Caddy, Mike Kettles -- Discothéque for Versailles Off / Agence Patrick Jouin -- ArtOlive Young Talent 2005 / Featuring -- Vok Dams Gala Award / Blowupthings -- Museum Riverbank Festivals / Atelier Markgraph -- Cinekid Film Festival / Marcel Schmalgemeijer -- Burn Black Box / Storeage -- Trafalgar 200 / MICE Group. 
<br/><br/> How can design help to make PR events unique and compelling occasions? Exciting and innovative concepts from the designers provoke and potentiate the mix of artistic end in itself and economic persuasion that underlies PR events like product presentations, pop concerts, car shows, fashion events, festivals, and cultural exhibitions. This book surveys 29 projects by international companies and design firms including Nike Brand Design and 3deluxe and devotes eight pages to each, with photographs, drawings, and texts by prominent authors. 
<br/><br/><label>ISBN: </label>3764379766 9783764379766 9077174222 9789077174227 
<br/><br/><label>LCCN: </label>2006940625 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events--Case studies<br/>Marketing--Case studies<br/>Public relations--Case studies<br/>Industrial design coordination<br/>Exhibitions--Case studies<br/>Display of merchandise
<br/><br/><label>LC Class. No.: </label>GT3405  / .H366 2007 
<br/><br/><label>Dewey Class. No.: </label>725.820222 658.5752