TY  - BOOK
AU  - Lasserre,Philippe
TI  - Global strategic management
SN  - 0230008364
AV  - HD62.4 .L37 2007
U1  - 658.4012 22
PY  - 2007///
CY  - Basingstoke [England], New York
PB  - Palgrave Macmillan
KW  - International business enterprises
KW  - Management
KW  - Strategic planning
KW  - Globalization
KW  - Economic aspects
N1  - Includes bibliographical references and index; List of figures --; List of tables --; List of mini-examples --; List of abbreviations --; Preface and acknowledgements --; Introduction --; Pt. I; The process of globalisation --; 1; Globalisation of markets and competition --; 2; Designing a global strategy --; 3; Designing a global organisation --; 4; Global strategic alliances --; 5; Global mergers and acquisitions --; 6; Assessing countries' attractiveness --; 7; Entry strategies --; Pt. II; Managing globally --; 8; Global marketing --; 9; Global operations --; 10; Global innovation --; 11; Cross-cultural management --; 12; Global human resource management --; 13; Global financial management --; Pt. III; Broad issues in globalisation --; 14; Globalisation and the Internet --; 15; The social responsibility of the global firm --; 16; Global trends --; Index of companies and organisations --; Index of names --; Index of subjects
N2  - "Strategic Management is at the core of any business. The second edition of Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale. It offers insight into the impact of globalization on business organizations and into how managers could and should react. The text combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect."--Publisher description
UR  - http://www.loc.gov/catdir/enhancements/fy0807/2007052915-b.html
ER  -