Lasserre, Philippe, <br/><br/>
Global strategic management / 
Philippe Lasserre. 
 - Second edition. 
 - xxiv, 483 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> List of figures --  List of tables --  List of mini-examples --  List of abbreviations --  Preface and acknowledgements --  Introduction --  The process of globalisation --  Globalisation of markets and competition --  Designing a global strategy --  Designing a global organisation --  Global strategic alliances --  Global mergers and acquisitions --  Assessing countries' attractiveness --  Entry strategies --  Managing globally --  Global marketing --  Global operations --  Global innovation --  Cross-cultural management --  Global human resource management --  Global financial management --  Broad issues in globalisation --  Globalisation and the Internet --  The social responsibility of the global firm --  Global trends --  Index of companies and organisations --  Index of names --  Index of subjects.  Pt. I.  1.  2.  3.  4.  5.  6.  7.  Pt. II.  8.  9.  10.  11.  12.  13.  Pt. III.  14.  15.  16. 
<br/><br/> "Strategic Management is at the core of any business. The second edition of Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale. It offers insight into the impact of globalization on business organizations and into how managers could and should react. The text combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect."--Publisher description. 
<br/><br/><label>ISBN: </label>0230008364 9780230008366 
<br/><br/><label>LCCN: </label>2007052915 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises--Management.<br/>Strategic planning.<br/>Globalization--Economic aspects.
<br/><br/><label>LC Class. No.: </label>HD62.4  / .L37 2007 
<br/><br/><label>Dewey Class. No.: </label>658.4012